Product and Service Design

Quality Engineering, Marketing

Expository classes for presenting the theoretical contents. Practical classes for analyzing the evolution of projects.

Being able to: a. Develop strategies for product portfolio planning; b. Identify customer needs; c. Define product specifications; d. Generate concepts; e. Test concepts with appropriate methodologies; f. Design robust products; and g. Estimate costs of new products.

1. Product portfolio development processes – organization dependency aspects
2. Processes of development of product portfolio and organizations
3. Planning of product development – timing and strategies
4. Identification of customer needs – market research tools
5. Product specifications
6. Generation of concepts
7. Selection of concepts
8. Test of concepts
9. Robust design via Taguchi Methods – Introduction to experiments design
10. Estimation of production costs

• - Apresentação final - 20.0%
• - Relatório - 60.0%
• - Apresentações sumativas e discussões - 20.0%

NAO

Kotler, P., Keller, K. L. Administração de Marketing, 12.ª Ed., Pearson (2006),  Designation : 2A-3-23 (ISEC) V.1º v. – 05678; 2A-3-24 (ISEC) V.2º v. – 06999; 2A-3-25 (ISEC) V.3º v. – 07000

Mitra, A. Fundamentals of Quality Control and Improvement, 3rd. Ed., Willey (2012), Designation: 2A-8-20 (ISEC) – 09357

Otto, K., Wood, K. Product Design – Techniques in Reverse Engineering and New Product Development, Prentice Hall (2001) (unavailable in titles basis)

Pires, A.R. Inovação e Desenvolvimento de Novos Produtos, Edições Sílabo (1999) (unavailable in titles basis)

Raghavarao, D., Wiley, J.B., Chitturi, P. Choice-based Conjoint Analysis – Models and Designs, CRC Press (2011) (unavailable in titles basis)

 Rosenau Jr., M.D. The PDMA Handbook of New Product Development, John Willey & Sons (1996) (unavailable in titles basis)

 Ulrich, K.T., Eppinger, S.D. Product Design and Development, 4th. Ed. McGraw-Hill (2008), Designation:  2A-4-69 (ISEC) – 12803