Base Knowledge
Quality Engineering, Marketing
Teaching Methodologies
Expository classes for presenting the theoretical contents. Practical classes for analyzing the evolution of projects.
Learning Results
Provide the students with the ability: (i) to set a product portfolio and design a strategy for product planning; (ii) to generate product and service concepts, select them and test them; and (iii) to search for robust solutions.
Program
1. Product portfolio development processes – organization dependency aspects
2. Processes of development of product portfolio and organizations
3. Planning of product development – timing and strategies
4. Identification of customer needs – market research tools
5. Product specifications
6. Generation of concepts
7. Selection of concepts
8. Test of concepts
9. Robust design via Taguchi Methods – Introduction to experiments design
10. Estimation of production costs
Curricular Unit Teachers
Grading Methods
- - Apresentações sumativas e discussões - 20.0%
- - Apresentação final - 20.0%
- - Relatório - 60.0%
Internship(s)
NAO
Bibliography
Kotler, P., Keller, K. L. Administração de Marketing, 12.ª Ed., Pearson (2006)
Malhotra, N. Pesquisa de Marketing: Uma Orientação Aplicada, 6.ª Ed., Bookman (2012)
Mitra, A. Fundamentals of Quality Control and Improvement, 3rd. Ed., Willey (2012)
Otto, K., Wood, K. Product Design – Techniques in Reverse Engineering and New Product Development, Prentice Hall (2001)
Pires, A.R. Inovação e Desenvolvimento de Novos Produtos, Edições Sílabo (1999)
Raghavarao, D., Wiley, J.B., Chitturi, P. Choice-based Conjoint Analysis – Models and Designs, CRC Press (2011)
Rosenau Jr., M.D. The PDMA Handbook of New Product Development, John Willey & Sons (1996)
Ulrich, K.T., Eppinger, S.D. Product Design and Development, 4th. Ed. McGraw-Hill (2008)