Learning Results
Understand the importance of creativity for product development through problem solving.
Solve complex problems and find solutions that meet user/consumer needs.
Program
1. Definitions
The. What is design thinking
B. why design thinking
2. Research process
The. preliminary study
i. Reframing
ii. Exploratory research
iii. Desk Search
B. in-depth study
i. interviews
ii. Awareness notebooks
iii. generative session
iv. Shadow
3. Analysis and synthesis
The. insight cards
B. Affinity diagram
ç. concept map
d. personas
and. empathy map
f. Consumer/user journey
4. Ideas
The. brainstorming
B. co-creation
ç. ideas menu
d. positioning matrix
5. Standards and Principles of Interaction Design
The. usability tests
B. volume model
ç. testing
d. storyboard
and. service prototype
Internship(s)
NAO
Bibliography
Bowles, C., & Box, J. (2010). Undercover User Experience Design. New Riders.
Cross, N. (2011). Design Thinking: Understanding How Designers Think and Work. Bloomsbury Publishing.
Eyal, N. (2021). Hooked: How to Build Habit-Forming Products (2nd ed.). Penguin Books.
Garrett, J. J. (2010). The Elements of User Experience: User-Centered Design for the Web and Beyond. Pearson Education.
IDEO. (2015). The field guide to human-centered design: design kit. IDEO.
Krug, S., Bayle, E., & Matcho, M. (2014). Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability. New Riders.
Lowdermilk, T. (2013). User-Centered Design: A Developer’s Guide to Building User-Friendly Applications. O’Reilly.
Lockwood, T. (2010). Design Thinking: Integrating Innovation, Customer Experience and Brand Value. Allworth Press.
Martin, R., & Martin, R. L. (2009). The Design of Business: Why Design Thinking is the Next Competitive Advantage. Harvard Business Press.
Norman, D. (2013). The Design of Everyday Things: Revised and Expanded Edition. Basic Books.
Stickdorn, M., & Schneider, J. (2014). Isto é Design Thinking de Serviços: Fundamentos, Ferramentas, Casos. Bookman.