Public and Human Relations

Not applicable 

Attendance is optional. However, the scheduling and delivery of the assessment elements divided throughout the semester will be done in class.
The discipline will work with theoretical-practical classes.
Due to the eminently practical and professional character of the Curricular Unit, classes will combine the expository method with active learning methodologies, which are: practical exercises; roleplay debate of ideas and workshops, and final practical work.

At the end of the course, students should:

1. Understand the organization’s internal and external communication process in terms of public relations;
2. Be able to acquire knowledge of interpersonal and organizational communication;
3. Be able to produce an internal communication plan for the organization;
4. Interpret the actions and attitudes developed by contacts between people and groups, leading to social interaction in the company.

The course also aims to develop students’ skills in terms of:

1. Critical analysis
2. Assertive communication
3. Ability to implement a communication plan
4. Teamwork

1. Introduction
1.1. Managing people
1.2. Public Relations
1.3. Communication in the organization
2. Human Relations
2.1. Direction Secretary Skills
2.2. Motivational behaviour to communicate
2.3. Conflict process, communicational management of the conflict
2.4. Organizational social action and hosting programs
3. The Organization’s Communication
3.1. Intra-personal, inter-personal and group communication
3.2. Objectives of business communication
3.3. Types of communication: written, oral, sign language (non verbal) and meetings
3.4. Assertive Communication
3.5. Communication Plan
4. New ways of relational communication
4.1. Electronic communication
4.2. Intranet
4.3. Social networks
4.4. Relationship with the media
4.5. Ethics in public relations
5. Time management
5.1. The importance in managing communication
5.2. Establishing objectives and priorities

NAO

Principal

Cunha, M. P., Rego, A., Cunha, R. C., Cabral-Cardoso, C., & Neves, P. (2016). Manual de Comportamento Organizacional e Gestão. 8ª. Edição. Editora RH.

Rego, A. (2022). Comunicação pessoal e organizacional. Sílabo: 5ª edição.

Ruão, T., Freitas, R. D., Ribeiro, P. C., & Salgado, P. (2014). Comunicação Organizacional e Relações Públicas: horizontes e perspetivas. Relatório de um debate.

Complementar

Gonçalves, G. (2010). Introdução à teoria das relações públicas.

Marques, A. (2023). Marketing relacional. Lisboa: Sílabo: 3ª edição.

Maçães, M. A. R. (2018). Manual de gestão moderna. Teoria e Prática. Leya.