Learning Results
– To know and understand the meaning and evolution of strategic management: main theories and trends on
research.
– To understand and master the concepts and rationale of strategy planning and thinking.
– Be able to perform basic techniques which allow the diagnosis of the actual positioning of the firm.
– To identify strategic options that allowed competitive advantage.
– Be able to choose and evaluate strategy.
– Be able to implement strategy based on Balanced Scorecard for competitive advantage.
Program
1. Business strategy: concepts, evolution and main theories
2. Strategic analysis and positioning: External an internal environment and culture.
3. Strategic choices and strategy evaluation.
4. Strategy implementation with Balanced Scorecard
Curricular Unit Teachers
Internship(s)
NAO
Bibliography
Jonhson, G., Scholes, K. e Whitthington, R. (2008) Exploring Corporate Strategy, Printice Hall 8ª Ed. (OB)
Barney, JB (2002) Gaining and Sustaining Competitive Advantage, Addison-Wesley Publishing Company, 3º Ed.
Kaplan, R. e Norton, D. (2001) Organização orientada para a estratégia, Campus, 15ª Ed., São Paulo.
Kaplan, R. e Norton D. (2009) Prémio de Execução, Actual Editora, Lisboa.
Kim, W. C. e Mauborgne, R. (2007) A Estratégia Oceano Azul, Actual Editora, Lisboa.
Mintzberg, H., Lampel, J., Queen, J. B. e Ghoshal, S. (2006), O processo da Estratégia, Bookman, 4ª Ed.
Rumelt, R. (2011) Good Strategy Bad Strategy, Profile Books.