Training and Report

Nothing to report.

Master’s students will have the guidance and support of an ISCAC advisor (specialist professor or PhD professor). They may also have one or more co-advisors.

The preparation of the respective final report, resulting from an internship of a professional nature, has the fundamental objective of providing the master’s student with training in a workplace, which facilitates their future integration into the labor market, their career progression or change of professional activity. The report is intended to highlight the activities carried out during the internship.

The Internship Report, within the scope of the Master in Marketing and International Business, should include the following points:

1. Introduction (Brief framework of the work, brief presentation of the welcoming company, relevance of the internship, issues defined by the organization, work objectives, problems highlighted and structure of the written text);

2. Theoretical framework (Literature review and definition of concepts)

3. The company welcoming the internship (narrative of the history of the company where the internship took place and the organizational reality)

4. Activities performed (description of activities carried out in the company)

5. Conclusions

6. Bibliographic references; 8. Attachments / Appendices.

SIM

Bibliography regarding research methodologies:

Ferreira, M. Portugal & Serra, F. Ribeiro (2009). Case studies: using, writing and studying. Leader.

Sousa, Maria J. & Baptista, Cristina S. (2011). How to do research in Bologna: dissertations, projects and internship reports, Lídel., Lisbon.