Bachelor in Marketing

– Provide training to develop and deepen the knowledge obtained at the level of secondary education in marketing, supported by teaching materials for advanced level, providing in some domains cutting-edge knowledge;
– Encourage the application of acquired knowledge and skills in marketing, demonstrating a professional approach to work in this area;
– Allow problem solving in marketing, with appropriate and reasoned arguments;
– Provide the ability to take and process relevant information to base judgments and solutions built in a multidimensional logic, considering social, scientific, and ethical dimensions;
– Foster the ability to communicate clearly and unambiguously to different audiences;
– Develop the skills to learning throughout life, with a high degree of autonomy.

Entrance exams (one of the following exams): 04 Economics or 18 Portuguese or 16 Mathematics.
Minimum classification: application note – 95 points; entrance exams – 95 points.
Calculation formula: secondary average – 65%; entrance exams – 35%.
Prerequisites for ranking: not applicable.
Regional preference: area of influence – Castelo Branco, Coimbra, Guarda and Viseu; percentage of admissions – 30%.

The Marketing graduate is qualified to perform, in a wide range of organizations, public or private, a very diverse set of functions, namely:
– Marketing director;
– Commercial director;
– Brand manager;
– Product manager;
– Client manager;
– Commercial manager;
– Point of sale manager;
– Marketing communication manager;
– Digital marketing specialist;
– Marketing research specialist;
– Marketing consultant.

Portuguese.

Given the general objectives of the study cycle, the curriculum structure and syllabus of the course were designed to give the Marketing graduate the following knowledge, skills, and competences:
– Have a broad base of knowledge in the area of management, in general, and in the area of marketing, in particular, going beyond those obtained at the secondary education level;
– Apply knowledge and skills acquired in solving problems in their area of intervention, demonstrating a professional approach and developing appropriate solutions based on appropriate arguments;
– Have the ability to collect and process relevant information to base judgments and build solutions, considering social, scientific, and ethical issues;
– Have the ability to work individually and in groups;
– Have the ability to communicate appropriately with different audiences;
– Have the ability to learn throughout life, with a high degree of autonomy.

The bachelor’s degree allows access to the 2nd cycle of studies leading to the master’s degree.